The 2024 Ford F-150

For starters, you've got three engine choices, all paired with a smooth-as-silk 10-speed automatic transmission. But here's the big news: say goodbye to the base V6 model. Instead, Ford made the previously optional twin-turbo 2.7-liter V-6 the new standard engine. It packs a punch with 325 horsepower and 400 lb.-ft of torque.

If you want even more power, the 3.5-liter EcoBoost V-6 has got you covered with 400 horsepower and 500 lb.-ft of torque. And, of course, there is the monstrous 5.2L Supercharged V8. This beast delivers a best-in-class 720 horsepower.

Eco-conscious truck enthusiasts might opt for the 3.5L PowerBoost Hybrid V6 powertrain instead. It combines the twin-turbo 3.5-liter V-6 with an electric motor to deliver an impressive 430 horsepower and 570 lb.-ft of torque. Plus, you can cruise for up to 700 miles on a single tank.

You also have three bed length options: 6.5-foot standard, 5.5-foot short, or 8-foot long. Finally, you can opt for standard rear-wheel drive or available four-wheel drive. There is a lot to consider, but our sales personnel can help explain what matters most about your needs.

For technology, every F-150 comes standard with a 12-inch touchscreen, Apple CarPlay, Android Auto smartphone integration, and Ford's Sync 4 infotainment system. Upgrades like hands-free BlueCruise driving take it even further.

You also get clever interior storage for phones, laptops, and other gear. The back seats flip up to reveal hidden under-seat lockboxes. The center console and other cabin nooks offer plenty more room to keep things secure and organized.

Regarding seating options, the F-150 offers everything from vinyl bench seats to leather captain's chairs to suit your preferences.

The standard 2.7L V6 can haul over 8,000 pounds, while the available 3.5L Ecoboost V6 tops at 13,500 pounds. But the 2024 F-150 isn't just about raw power. It's also packed with features that make towing a breeze. Take the Smart Hitch, for example. This nifty little feature helps you line up your hitch perfectly every time, so you don't have to spend hours trying to get it right.

And then there are the Onboard Scales. They let you know exactly how much you're hauling so you can ensure you're not overloading your truck. It's like having a built-in weight station right in your truck bed.

The F-150 used to be a barebones truck focused solely on utility rather than creature comforts. However, even the 2024 XL model ushers in more thoughtful features that cater to the modern worker without inflating prices.

For instance, the XL enjoys the speed and convenience of 5G connectivity. Plug a laptop and work quicker while connecting up to 10 devices for quick streaming and downloading. Of course, we can't forget the giant 12-inch infotainment screen. SYNC 4 with Enhanced Voice Recognition simplifies tasks on the go.

Little touches like Fade-To-Off Interior Lighting and a unique leather-wrapped steering wheel with thumb pads elevate the XL beyond basic transportation. Yet the potent 2.7L EcoBoost provides exceptional towing and hauling capability. The exterior also looks sharp with standard LED headlamps and 17-inch aluminum wheels.

Moving up the ladder a bit, the STX adds more styling, luxury, and off-road gear. First, the 20-inch machined aluminum wheels catch the eye, along with LED fog lamps. You also enjoy power side mirrors and body-color accents front to rear.

Inside, you'll find a 12-inch productivity screen that gives you all the driving info you need right at your fingertips.

STX owners can opt for the STX FX4 package, which includes skid plates, upgraded off-road tires, an electronic locking rear differential, and other trail-tackling upgrades.

The popular XLT gets overflowing tech, like a 360-degree Camera that allows drivers to see all around the truck, which is ideal for parking and maneuvering tight spots.

Pro Trailer Backup Assist automatically steers your trailer when reversing, while Pro Trailer Hitch Assist helps guide hitch alignment. The hybrid 3.5L PowerBoost engine option can export up to 7.2kW of job site power.

Inside, the XLT gets some nice upgrades, too, like dual-zone automatic climate control and an 8-way power driver's seat with lumbar support. On the outside, the XLT is rocking a stylish black mesh grille with chrome accents, signature front lighting, and 18-inch chrome-like PVD wheels.

Now, let's talk about the Tremor. This is the trim for the serious off-road enthusiast. It's like a monster truck, but it's more refined. Thanks to its raised 33-inch tires and selectable drive modes for optimal traction, it is excellent for off-roading.

The Tremor comes standard with the beefy 5.0L V8 engine with Auto Start-Stop Technology. This engine is a beast, and it's ready to tackle any terrain you throw at it. But the Tremor isn't just about brute force. It's also got some serious finesse, thanks to the off-road-tuned front and rear suspension with 1.7-inch twin-tube dampers.

If the Tremor is a monster truck, the Lariat is a luxury sedan. This is where Ford starts pulling out all the stops, and it shows. First of all, the Lariat comes with leather-trimmed captain's chairs and leather-wrapped everything. Steering wheel, shifter—you name it. If it can be wrapped in leather, the Lariat has done it.

And these aren't just any old seats, either. The front seats are heated and ventilated, with 10-way power adjustment, driver memory settings, and lumbar support. The passenger gets an 8-way power adjustment, too.

This trim level is also home to some serious tech, like the BlueCruise hands-free highway driving system. With it, you can let your F-150 do the driving for you on certain highways, while you sit back and relax.

With ambient ice-blue lighting and an 8-speaker B&O sound system, the Lariat's interior clearly announces its luxury intentions.

The King Ranch brings Southwestern luxury with its Del Rio leather seats sporting King Ranch logos. These seats are heated and ventilated, with 10-way power adjustment and memory settings for both the driver and passenger.

It also shines with genuine wood trim, a leather-wrapped steering wheel with real stitching, and a flow-through center console with a leather-trimmed lid.

Then, there's the Pro Access Tailgate. This innovative swing-out tailgate allows you to get up to 19 inches closer to the truck bed while still allowing you to open the tailgate fully, even when hitched to a trailer.

As the name suggests, the Platinum is among the most valuable models of the F-150 lineup. This is the trim for those who want the best of the best and aren't afraid to show it.

From the gloss black surround with gloss black accented grille to the 20-inch polished aluminum wheels, the Platinum is a stunner from every angle. That includes the interior, where you get Recaro leather and Alcantara suede seats with Rhapsody Blue accents.

The Platinum takes luxury to a whole new level with the 14-speaker B&O Unleashed Sound System by Bang & Olufsen. This system includes a subwoofer, so you can feel the music as well as hear it. With brushed aluminum and gunmetal accents throughout the cabin, the Platinum's interior is like a work of art.

The Raptor needs little introduction — it's the apex predator of the F-150 lineup. It devours off-road terrain thanks its long-travel suspension, heavy-duty skid plates, and optional 37-inch tires.

The sport-tuned front and rear shock absorbers, paired with FOX Racing Shox with Live Valve Technology, deliver incredible off-road capability. These shocks adapt to the terrain in real time, providing a smooth and controlled ride no matter how rough the trail gets. The Raptor also comes with two additional modes in the Terrain Management System – Baja and Off-Road.

But the real star of the show? The F-150 Raptor R model takes the Raptor's desert dominance to a whole new level with a mind-blowing 720 horsepower 5.2L Supercharged engine. This engine is a beast, propelling the Raptor R to incredible speeds on any terrain.

That's the scoop on the new 2024 Ford F-150! Swing by Valor Automotive here in Junction City, KS, to get behind the wheel and dial in your perfect configuration. Our finance team can explore purchase and lease options to make it yours.

And know that our service center will keep your new F-150 working in top shape through regular maintenance. With complementary features like FordPass, we're here to provide a 5-star experience from start to finish.

Drop in today and see this truck for yourself. You'll be blown away and ready to custom order your new Ford.